Google Ads- PPC Management Services
Google Ads Management
Google AdWords is a product or services promotion advertising service by Google for organizations that need to display ads on Google and its advertising network. The AdWords program helps organizations to set a budget for advertising and only pay when visitors click the ads. The ad service is highly focused on keywords.
Google AdWords is an advertising service created by Google, where advertisers can run their ads and try to reach ready to buy customers. Google AdWords has a different type of ads, such as Display ads, Video ads, Search ads, and App ads to advertise your product or services by using different targeting available by google adverts. The central aspect of Google AdWords is to target the keywords.
For Example, with display ads, you can target different websites, interests, remarketing audiences; you can also run ads on different apps, Gmail, etc.
Types of Google Ads you can run
For video ads, you can run them as pre-roll ads that run before the video or mid-roll ads that run during the videos. So your video ads can run all over the place.
Search Ads appear on the Google search network, so the most significant part of the search network is the actual google search engine. They also have many different partners where people search for products and services where google search Ads come up and target the keywords.
App Ads you can run anywhere across google network on search, on display. You can also run an App ad on other Apps.
Thus Google Ad campaigns are a great source to generate brand awareness and to generate leads to your organization.
How does Google Ad – PPC benefit your business:
- Advertise Directly to People Searching for a product or business Like You
- Targeted Advertising
- Pay Only When People Click
- Reach the Right People at the Right Time
- Measurable ROI
- Advertise Locally or Globally
- Brand Exposure
- Immediate Impact
- Limit Your Spend
This depends on your individual business circumstances of course, however, Pay Per Click (PPC) advertising should work for almost every industry or business sector. If you offer products or services that people are likely to search for, then PPC will be right for your business in some shape or form.
Contrary to popular belief, ranking first in Google has nothing to do with money! Put simply, you can’t pay to be first. While large marketing budgets help when it comes to SEO, as you can do more, it doesn’t guarantee results. More specialist smaller sites or sites creating great content can often outrank bigger companies.
All the search engines do offer paid advertising models, where you can pay to appear higher in the paid results, but these have no impact on the natural search results.
This is another tough question, as all projects are different and timescales may often be out of our control (for example, a client’s developer may have no time to work on our recommendations). Our stock answer is that within the first 60 days from the start of the projects, most, if not all, clients will have seen a noticeable improvement.
At Davzon , we always like to sort at least some quick win items first so that the project starts to pay for itself almost immediately, so most clients start to results quicker than that.
While the majority of our PPC clients will make use of AdWords, it is not the only advertising platform and certainly isn’t always the most effective. At Davzon, we also have experience using all sorts of PPC services, such as Facebook Advertising, LinkedIn Advertising .We will help you find the correct advertising platform for what you’re trying to achieve.